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Salvation Army in South Africa uses ‘the dress’ to raise domestic violence awareness
JOHANNESBURG — The Salvation Army in South Africa is using #thedress to spread a different kind of message about the colors black and blue. The organization is using the viral sensation to spread awareness about domestic violence. An ad shows a model wearing a white and gold dress resembling the one that caused an Internet meltdown last week as people debated whether the garment wasn’t actually black and blue instead.