Monday Marketing - Part 7: Price - Author Kristie Cook Official Website
I don’t know about you, but I think we’ve covered Product enough in these Monday Marketing posts. LOL Check the sidebar for archives if you need to get caught up. 😉 And feel free to ask questions in the comments if I didn’t cover something you’re confused about or would like to know more about. Let’s move on to the next “P” or “C” in the Marketing Mix: “Price” (from the marketer’s perspective) or “Cost” (from the customer’s perspective). Price refers to what the marketer needs to charge to cover costs (direct and overhead) and to make the desired profit. … Continue reading →