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Artificial Intelligence will be the future of programmatic but there will still be an importance on design-based thinking - @KINSHIPd
Design thinking is human-centred and prototype-driven. In the context of advertising, this approach aims to integrate the needs of our target audiences, the possibilities of technology, and this spurs creativity and innovation. It revolves around a deep interest in developing an understanding of the people for whom you are designing for and to develop empathy …