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How to Write Your Career Vision & Mission Statement | Kelly Magowan, Giving Careers Direction
You would be hard pressed to find a company that does not have some form of vision and/or mission statement that is publicly accessible. Companies are mixed, in that not all distinguish between the two. Google has one statement that they use interchangeably, which is "to organize all of the data in the world and make it accessible for everyone in a useful way". While Ikea's vision statement is -"At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." Whether you're an employee or self-employed, it makes sense to have your own career related vision and/or mission statements. These build upon your core values and help define more clearly to you, and others, what is meaningful in your career. Jennell Evans has written a great article, 'Vision and Mission - What's the