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CityViews 7/5/12: Trader Joe's/Alt Press Zine Scene - KCPW
Segment 1: Trader Joe’s, the specialty grocery chain, is coming to Utah and local foodies can’t wait. An advertising exec spent a year on the inside to find out why Trader Joe’s is so successful and the result is his new online book, “Build a Brand like Trader Joe’s.” On Thursday, Gardiner joins us …