jenniferkahnweiler.com
Kaleidoscope: Become "Value-unique" this Valentine's Day - Jennifer Kahnweiler
value-unique (ingenuity borne of difference, not sameness) is a far more powerful marketplace differentiator today than value-added (giving customers what they expect plus a little more). Disruptors get comfortable with dissonance and shun the way we've always done it.˛