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Spotify in advanced talks to acquire Gimlet Media for over $200 - itbusinessdirect
Spotify is in talks to acquire Gimlet Media, one of the leading podcast production houses. If this deal completes, it will signify a major change in the trajectory of podcasting as an industry. The significance of the deal goes well beyond that of the eye-opening $200 million valuation being discussed. Gimlet has raised approximately $28.5 million in venture funding from investors including WPP, Stripes Group, LioneTree Partners, Graham Holdings, Betawarks, Cross Culture Ventures, and Lowercase Capital. Two years ago, the startup was reportedly valued at roughly $70 million. Podcasting has…