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How prepared are African businesses to tap AI benefits? - itbusinessdirect
The world is becoming a consumers’ market where future trends are now determined by an impatient customer with a smart phone. The modern shopper wants the best for less right now. They also demand that brands speak to and about their unique individuality. These conversations are taking place online in real time, feeding research, design and development teams with enough data to make accurate predictions of what will sell in the future. How this information is collected and collated is being made possible by technology. What does Artificial Intelligence mean…