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The Ice Cream Cone of Innovation: How to Collaborate Effectively - Emmanuel Gobillot
1904. The World Fair. St Louis, Missouri. Syrian immigrant Ernest Hamwi is selling zalabias (hot, round, Persian waffles). It’s a hot day so nobody is buying. A few meters from his stall, Arnold Fornachou, the ice cream man, is doing a roaring trade – so much so that he is running out of tubs. Ernest notices Arnold’s problem.