10 Ways to Turn Social Media Data into Smart Data | IABC Philadelphia Chapter
Originally posted 2 March 2016 by Nicole Matejic Social media aren't just a marketing channel—they're a gold mine of information. If your primary goal with social media is solely to amass a large digital entourage, it's time to change tactics to extract meaningful smart data intelligence from your social media analytics. Here's how, in 10 easy steps. 1. Change the way you think about data. Crunching the numbers on demographic and audience segmentation data might not be a sexy pursuit, but knowledge is power. For a professional communicator, being able to strategically harness that information to create tactical content that responds to your users is well worth the effort. When to communicate on social media is as important as what you communicate. Take a look at your Facebook insights and Twitter analytics to see when your audience is online and schedule your content to go live at those times for optimal organic reach. Facebook insights will also tell you what type of content your