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Communication 3.0: Web 2.0 as communication toolkit - Heliade
To leverage the newest techniques and possibilities of Web 2.0, a new way of corporate thinking is necessary. Companies still “think” web 1.0, actually I noticed that some of them are still sending dead pieces of wood around 🙂 . There is a whole new world out there: wiki’s, blogs, viral movies, horizontal influencers, online ...