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SoLoMo- Beyond the check-in: peer-review - Heliade
It started as a nice gimmick: checking in where you went, and sharing that precious information with your friends. But as Gowalla, Foursquare and Facebook places found out real quick, it takes more than just offering the opportunity to make people to use the service. Dennis Crowley pointed out in his keynote at #SxSW that ...