gwpatentattorney.com
Can you trademark a descriptive term?
Can you trademark a descriptive term? General Rule-No. A Trademark may be refused registration on the Principal Register, if the mark is merely descriptive or deceptively misdescriptive of the goods or services to which it relates. A mark is considered merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose, or use of the specified goods or services. Examples: BED