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The Salesperson’s Secret Code - Mills, Ridley, Laker, & Chapman
The one sentence summary The most successful salespeople have specific belief systems based on fulfilment, control, resilience, influence and communication. WHAT THE BOOK SAYS Successful salespeople have 5 destination beliefs: 1. Fulfilment (38% fear, 62% desire is the optimum motivation blend) 2. Control (22% victim, 78% hero) 3. Resilience (41% work hard,