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Oh Baby: Former Annie's CEO Brings Good Food To The Small Set At Once Upon A Farm - Good Food on Every Table
During his more than a decade and a half leading Annie’s Inc., John Foraker played a pioneering role in creating the market sector for organic versions of popular consumer packaged goods (CPGs) such as macaroni-and-cheese mix, crackers and breakfast cereals. Foraker was so successful building the Annie’s Homegrown product line that General Mills bought the company in 2014 for $820 million. So what is Foraker doing for an encore? He, with other innovators who include actress Jennifer Garner, has co-founded Once Upon A Farm, which is spearheading an effort to create a new retail category for fresh, organic, refrigerated baby food.