Blockchain Tackling Product Transparency For Good Food Industry - Good Food on Every Table
The technology behind blockchain is complicated, but its potentially enormous benefits to food businesses are simpler to explain. Blockchain enables producers to prove their product claims and, via an app, provide that information in an easily accessible form to consumers who care deeply about where their food comes from. It also provides near-instant traceability that can dramatically reduce the amount of time it takes to pinpoint the source of a food safety problem.
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