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Golf Pros: Determining Your Marketing & Promotional Budget
How much will advertising expand enrollment? Will it amount to an increased market share at the expense of a lower net income? “Easier said than done!” is the best way to describe the process of estimating just how much money you must allot to promote consumer awareness of your business and keep your name before the public. Small to mid-size businesses tend to decrease or even eliminate their ad budgets when enrollments dip and bolster them when enrollments are high. On the opposite end, large businesses tend to increase ad budgets when enrollments dip.