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The Future of Men's Grooming
MEN'S GROOMING BY THE NUMBERS In 2016 US men’s grooming grew 5% to reach sales of $8.9 billion Men's skin care posted the highest growth (10%, $312 million), driven by brands diversifying beyond men's shaving Men's hair care also had a strong performance in 2016 (8% growth, $1.0 billion), driven by strong demand for beard