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BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity | Gabella Boutique Digital Agency
BuzzFeed’s newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality. As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and products for a millennial audience. It’s an area the digital …