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Is This Domino's Pizza Ad Transphobic or Just Stupid? | frgdr.com
Every time a TV spot is criticized for being chauvinistic or homophobic, the ad men have the same canned response: "It's a joke! Haven't you got a sense of humor?". Well, these days it seems trans people are the butt of the joke, from New Zealand tampons to the first aid course the company made me take this week, to this recent Israeli ad for Domino's Pizza: httpv://www.youtube.com/watch?v=axY172psTe0&showinfo=0 In the ad, Israeli singer and comedian Maor Cohen talks about being pampered by his mom in the winter time. The camera zooms out just as a big masculine arm slaps Cohen, and we see a male actor playing the role of the mom whose pampering apparently involves delivering pizzas to her son. Now, you don't need to hone your Hebrew skills to pick up on the pointy boobs, the crotch grab and the general macho quality of the mom character. Simply put, there doesn't seem to be any plausible explanation as to why a cisman was cast to play the mom - except for the obvious one: "Whoosh,