francescoruffa.com
ALT
Alt+deriva+da+una+riflessione+amorale+e+antropologica+sull%27antico+rituale+del+consumo+di+tabacco.+Questa+pratica%2C+che+un+tempo+sosteneva+l%27interazione+sociale%2C+%C3%A8+stata+gradualmente+marginalizzata+per+la+sua+riconosciuta+pericolosit%C3%A0+verso+la+salute.+Di+conseguenza%2C+anche+il+posacenere+%C3%A8+lentamente+sparito%2C+in+quanto+sua+rappresentazione+materiale+colpevole+di+legittimarlo.+Il+design+ha+smesso+di+trattarlo+come+tema+progettuale+e+il+centro+dei+tavolini+%C3%A8+rimasto+vuoto.%0D%0AAlt+%C3%A8+stato+concepito+a+partire+da+questa+condizione.%0D%0A%C3%88+una+sorta+di+fossile%2C+che+riempie+quello+spazio+lasciato+libero+e+ricorda+l%27antica+tipologia+scomparsa.+Allo+stesso+tempo%2C+in+linea+con+una+nuova+sensibilit%C3%A0%2C+%C3%A8+anche+un+dissuasore+gi%C3%A0+pieno+che+non+incentiva+il+fumatore+%28sebbene%2C+in+caso+di+emergenza%2C+possa+essere+aperto+e+funzionare...%29.%0D%0AAlt+%C3%A8+un+paradosso.+%C3%88+un+nuovo+portacenere+o+forse+la+sua+negazione.%0D%0A%0D%0A%3Ca+href%3D%22https%3A%2F%2Fartemest.com%2Fproducts%2Falt-ashtray-by-francesco-ruffa%22+target%3D%22_blank%22+rel%3D%22noopener%22%3EACQUISTA+ORA%3C%2Fa%3E%0D%0A%0D%0A%26nbsp%3B%0D%0A%0D%0A%3Cspan+style%3D%22color%3A+%23999999%3B%22%3E%3Cem%3EAlt+derives+from+an+anthropological+and+amoral+reflection+on+the+ancient+practice+of+smoking+tobacco.+This+practice%2C+which+once+constantly+supported+the+social+life%2C+has+been+gradually+marginalised+for+its+recognised+harmfulness+to+health.+Consequently%2C+the+ashtray+%E2%80%93+as+its+material+representation+%E2%80%9Cguilty%E2%80%9D+of+legitimising+it+%E2%80%93+has+been+involved+too.+Design+has+stopped+to+deal+with+it+and+has+left+the+centre+of+the+coffee+table+empty.%0D%0AAlt+has+been+designed+on+the+basis+of+that+condition.%0D%0AIt+is+a+sort+of+fossil%2C+which+fills+that+free+space+and+reminds+the+old+disappeared+typology.+However%2C+in+line+with+a+new+consciousness%2C+it+is+a+sort+of+ash-bollard%2C+already+full+and+not+facilitating+the+smoker+%28even+if+it+can+be+opened+and+work+in+case+of+emergency%E2%80%A6%29.%0D%0AAlt+is+a+paradox.+It+is+a+new+ashtray+or+maybe+its+negation.%3C%2Fem%3E%3C%2Fspan%3E%0D%0A%0D%0A%3Ca+href%3D%22https%3A%2F%2Fartemest.com%2Fproducts%2Falt-ashtray-by-francesco-ruffa%22+target%3D%22_blank%22+rel%3D%22noopener%22%3EBUY+NOW%3C%2Fa%3E%0D%0A%0D%0A%26nbsp%3B%0D%0A%0D%0A%3Cem%3EAltri+progetti+per+%3Ca+href%3D%22http%3A%2F%2Fwww.ceramichepierluca.it%2Findex.html%22+target%3D%22_blank%22+rel%3D%22noopener%22%3ECeramiche+Pierluca%3C%2Fa%3E%3A+%3Ca+href%3D%22http%3A%2F%2Ffrancescoruffa.com%2Fportfolio%2Fitems%2Ftag%2F%22%3ETag%3C%2Fa%3E%3C%2Fem%3E%0D%0A%0D%0A%26nbsp%3B