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How to Run A/B Tests to Improve Your Website
How do you make changes to your WordPress site? Do you “think” of a way to improve your site, make a major change, and call it a day? If so, you’re probably doing it all wrong. Making changes to your website without testing them is a dangerous business. You’ll never know for sure whether your change was one step forward or two steps back. To avoid such doubts, you should A/B test any significant changes before rolling them out permanently. A/B testing, also known as split testing, lets you test multiple variants of a page against one another so that