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How To Make Transactional Emails A Sales Opportunity In WooCommerce
Transactional emails, like order receipts, shipping confirmations, and “you’ve updated your password” notifications, don’t necessarily feel like marketing emails on the surface. After all, they aren’t like your big, product-packed sales announcements or content-rich newsletters; transactional emails are focused on the nuts-and-bolts of, well, a transaction. However, every email interaction you have with a customer is a marketing opportunity, even if the marketing is more subtle than, say, an email promoting a bunch of new products or a 25 percent off site-wide sale. Transactional emails can be sales opportunities for your business if you approach them right. And since they