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[E-Book] Effects of Mobile Marketing on Consumer Decision Making Process - Z. Eren Kocyigit | Tech Entrepreneur/Investor & Digital Marketing Consultant
Nowadays Marketers started to think about impact of mobile marketing on consumer decision making more and more. That’s mostly because there is a mobile revolution happening in consumers’ world. This e-book covers impacts of mobile marketing at different stages of the consumer decision- making process (need recognition, information search, evaluation of alternatives, purchase, and post-purchase)