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Micromax and Samsung in a race for smartphone dominance in India | Wyly Wade
Micromax is the second largest smartphone brand in India with a 22% market share, closely trailing Samsung at 26%, according to IDC. The homegrown smartphone brand is now gunning to topple Samsung by Diwali to become the largest smartphone player. According to IDC India, local smartphone brands now account for over half of all smartphone shipped into India, which is also the fastest growing and the third largest smartphone market in the world. So what is it that local players are doing right and global players like Samsung, Sony, LG and others are not? Apart from being the third largest smartphone market, India is also the largest feature phone market in the world. Even though the market share of feature phones is declining, these low-cost phones still account for almost 85 percent of the overall mobile phone market, according to IDC India. Out of the total smartphone market, 67% of devices shipped are priced under $200. The biggest pie of the smartphone market, hence, lies in the low