Video 8 of 10 - The System in a Visual explanation
You want web traffic, and a lot of it. This is because the vast majority of people who will visit your page will never give an email or buy anything. If you only have 10 people visiting per day, the likelihood of you selling anything is very small. However, if you have 1000 visitors per day, the likelihood of someone buying increases. You want more visitors, especially repeat visitors (retargeting). Repeat visitors are more likely to share your page with their friends, give an email address and buy. Always be ramping up your web traffic. 100,000 visitors per day is not unheard of.