Video 6 of 10 - The Salesperson vs The Solutions Provider.
Notice, you don't force the customer to buy. You provide them with some options for their particular need and they picked which option was best for them. They could have chosen to search through hundreds of options, but YOU made it easy for them. You gave them information. You narrowed down their options. They made the decision to buy, based on the information that You researched and provided for them. You just helped them buy a quality product AND you saved them a lot of time.