Words are not enough to Change Behavior - Don Roy, Ph.D.
An interesting example of a tactic to influence consumer behavior can be found along the interstates in Tennessee. The Tennessee Department of Transportation is using digital signs on the interstates in a new, and for some people unsettling, way. The numbers of vehicle and motorcycle fatalities in the state are being displayed on the signs … Continue reading "Words are not enough to Change Behavior"
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