Permissions & Centralized Marketing Control - The Beacon
One of the key features of the Distributed Marketing Platform is permissions. The platform is entirely permission based. There is a key administrator or administrators depending upon the size of the organization using the platform. Administrators can set business rules as they see fit with regard to content, assets, approval flows, etc. They have control over the look, feel and capabilities of the user environment. Why is this done? It is done because it creates benefits at both the corporate and local levels. At the corporate level, there is increased centralized marketing control. Centralized marketing control and maintaining a strong Read More
David Mitchel