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No Debate: A Need to Innovate & Differentiate - The Beacon
One of the themes at this year’s Life Insurance Conference is product innovation and differentiation in a low interest rate environment. In any industry, there’s a need to innovate and differentiate. Brands that fail to do this risk a loss of relevance in the marketplace; more importantly, they risk negative consequences on the income statement. With life insurance, product offerings tend to be moderately complex. It’s not a product category like racquetballs or chicken wings. However, the relative complexity of the category allows for life insurance brands to create and market products that can broaden the marketplace and establish points Read More
David Mitchel