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Where's the ROI in Social Media? (Part One) - The Beacon
The topic of ROI in social media is one that seems to be constantly on the minds of marketers in a variety of industries. If you type “social media ROI” into Google, there are approximately 24,300,000 results. There’s good reason for such a high number of results. According to a September 2011 post on the Digital Buzz Blog website… 96% are starting to look beyond sales goals and web metrics to identify the value of social marketing efforts 76% of businesses are using social networking for business objectives 64% of marketers are integrating social media into their marketing plans Since Read More
David Mitchel