17 Fun Freebies that Build Thought Leadership - The Beacon
If you’re a smart marketer, you know that the easiest sale of all is a sale to someone who already knows, likes and trusts you. One of the best ways to create loyalty long before a customer buys from you and position yourself as a thought leader is to offer a valuable freebie that ties into your topic. A free ebook, White Paper, quiz, special report or a calculator can be a convenient way to enhance your expertise, position yourself as the go-to expert in your field, and generate free publicity for your company. Journalists and bloggers love telling their readers Read More
Joan Stewart