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Best Source of Qualified Leads? SEM - The Beacon
Multi-channel marketers have many channels to reach potential customers — but few have the budget to use all of them for every message. So what’s the single best source of qualified leads? According to a survey from Hearst Business Media Electronics Group and Goldstein Group Communications, it’s search engine marketing. You can see the complete survey here, but we’ve excerpted one table below. With the company’s website and search engines as the two primary sources of qualified leads, the message for marketers is clear: focus on the essentials of search engine marketing. And that means measuring, monitoring, and understanding how prospective Read More
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