Writing Guaranteed Press Releases - The Beacon
by Deb McAlister-Holland Long ago, in an office less than three miles from the one I am in today, I wrote my first press release on an IBM Selectric typewriter. The goal was simple: to persuade a reporter (radio, TV, or print) to take one or more of the sentences in the press release and include it in a story they were creating, or to get them to arrange an interview with my client. The release was ephemeral and disposable. We hoped that the small number of journalists who got it (via fax, postal mail, hand-delivered as part of a printed press kit, Read More
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