Two Examples of Multi-channel Marketing Gone Wrong - The Beacon
Here’s this week’s round-up of news stories that we think offer insights or lessons that can help multi-channel distributed marketing organizations. Usually, we select five items, but this week, we’re focusing on just two because they seemed especially compelling. Court Approves Lawsuit Over Toyota Advertising Stunt In 2009, Saatchi and Saatchi (Toyota’s agency at the time) came up with the idea of a website called “YourOtherYou.com”. The idea was to create a site where friends could sign up 20-something guys who hated advertising for a prank that would expose them to a video about a Toyota car. Ads in print, Read More
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