2012 Budget Survey Results: Spending Plans Shift toward Social, Mobile - The Beacon
According to a new survey conducted July 5-20, 2011, spending plans for 2012 are shifting towards social and mobile marketing communications channels, as marketers at large and small businesses begin the process of preparing their budgets for the coming year. Survey responses highlighted below focus on marketing objectives, spending priorities, and spending plans. The first table shows the split between large enterprises and smaller companies, but the other two tables show overall marketing budget plans across the board. Which of the following business objectives are the most important when setting your 2012 marketing budget? Which of the following marketing communications channels are Read More
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