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Drawing a Distributed Marketing Strategic Roadmap - The Beacon
Recently, there has been a lot of talk about two topics: The increasing complexity of sales organizations. How sales costs are outpacing revenue growth. In highly regulated industries like insurance, health care, pharmaceutical, and financial services, where distributed marketing channels are the norm, it’s even more important to look at ways to resolve these issues – and increasingly, companies are looking to technology to deliver increased productivity across the sales organization. Technology was once viewed as having only a tactical role in sales enablement, but companies that take a more strategic view of marketing automation have a better chance of Read More
Distributed Marketing