The Uses of In-store Customer Journey Data - Store Marketing | Digital Mortar
I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is really the foundational analytic capability that this type of data provides. Today, I’ll tackle a use that’s nearly as fundamental – optimizing in-store promotions. For those of you from the digital … Continue reading "The Uses of In-store Customer Journey Data – Store Marketing"
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