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Visualizing and Optimizing the Store as a Funnel | Digital Mortar
Visualizing the customer journey in the context of the store is the foundation for analyzing in-store data. The metrics and the store context provide a framework for translating customer measurement data into something that is immediately understandable as a shopper’s journey. But visualizing information is just the first step in making it actionable. Understanding the … Continue reading "Visualizing and Optimizing the Store as a Funnel"