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Bringing Digital Experiences into the Store (With In-Store Tracking) | Digital Mortar
In creating Digital Mortar, we’ve made a huge leap from measuring and optimizing digital experiences to trying to do the same for store experiences. But we haven’t left digital entirely behind. It’s a huge part of Omni-Channel (of course), and you can hear more about that in this distilled down video. But it’s also, increasingly, a … Continue reading "Bringing Digital Experiences into the Store (With In-Store Tracking)"