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From Baby Toy to Power Tool: Segmentation is the Key Difference in DM1 | Digital Mortar
The equation in retail today is simple. Evolve or die. But if analytics is one of the core tools to drive successful evolution, we have a problem. From an analytics perspective, we’re used to a certain view of the store. We know how many shoppers we get (door counting) and we know what we sold. … Continue reading "From Baby Toy to Power Tool: Segmentation is the Key Difference in DM1"