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Fascinating Read About Target Markets in Videogames - DanThornton
There’s an interesting article by Sergey Galyonkin on Medium titled, Your Target Audience Doesn’t Exist, and looking at how PC gaming data from Steam shows that there’s a ‘World of Warcraft’ audience, rather than one for MMORPGs, and a ‘DOTA 2’ audience rather than one for MOBA gaming. So the result is that certain games …