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Ethereum Co-Founder Joseph Lubin: Blockchain Can Benefit Artists, Journalists | | Cryptocurrency news. Breaking news on cryptocurrency.
Joseph Lubin said that blockchain-based platforms can give artists more control over how their content is distributed as well as cut out middlemen. Ethereum co-founder and ConsenSys creator Joseph Lubin said that blockchain technology and decentralization can benefit content creators and journalists. Lubin spoke about different industries that are benefitting from blockchain technology in a video on March 12.In the video, Lubin said that artists are "set to benefit quite dramatically" from blockchain, as it allows them to attach policies and stipulations for how the content is consumed and shared i.e. derivative works, streaming, public performances, etc. In Lubin's view, it also allows them to eliminate middlemen:"I think artists in the music industry on average capture about 11 or 12 percent of the value in the industry and those big record companies are sucking up 70 or so percent. We can replace those record companies with smart contracts on the Ethereum platform."Lubin continued