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4 Reasons Your CEO Should Demand You Go to Brand Smart - AMA Chicago
by Chuck Kent More than ever, you, as a marketer, are under pressure to perform… right now, this quarter, this week, today (sooner, if possible). And a marketplace environment of constant, ever-accelerating change only exacerbates this hair-on-fire situation. The temptation is to upend every status quo and create all-new marketing machines, bristling with the shiniest …