cartanews.fiu.edu
FIU’s Global Strategic Communications Master’s Degree Program Hosted the First Ragan Conference Held in South Florida
FIU%E2%80%99s+Global+Strategic+Communications+master%E2%80%99s+degree+program+served+as+the+host+of+Ragan%E2%80%99s+PR+Measurement+Conference+earlier+this+month.+This+was+the+first+time+Ragan+Communication+held+a+conference+in+South+Florida%2C+and+they+worked+closely+with+FIU%E2%80%99s+GSC+program+to+bring+the+essential+topic+of+public+relations+measurement+to+a+national+audience+of+communication+industry+practitioners+who+were+in+attendance+at+the+Biscayne+Bay+Campus%2C+where+the+conference+was+held.%0D%0A%0D%0A%E2%80%9CPartnering+with+Ragan+Communication+allowed+us+to+further+emphasize+to+our+students+and+stakeholders+the+importance+of+measurement+and+data-driven+decision-making+skills+in+the+communication+workforce%2C%E2%80%9D+said+Maria+Elena+Villar%2C+chair+of+the+department+of+communication+at+FIU.+%E2%80%9CThe+communication+industry+is+ever+evolving%2C+requiring+proficiency+in+PR+measurement+as+well+as+other+evaluation+tools+to+make+practitioners+more+strategic+and+effective+in+achieving+their+communication+goals.%E2%80%9D%0D%0A%0D%0AThe+two-day+event+started+with+pre-conference+workshops%2C+giving+attendees+a+chance+to+meet+with+speakers+in+an+informal+setting.+The+workshops+featured+discussions+about+the+importance+of+communication+strategies%2C+data+mining+and+data+visualization.+The+conference+also+featured+national+experts+in+PR+measurement+strategies%2C+who+discussed+the+importance+of+PR+inputs%2C+outputs%2C+outtakes+and+outcomes+and+how+to+set+a+solid+foundation+for+PR+campaign+measurement.+The+speakers+represented+Google+Analytics%2C+Spirit+Airlines%2C+IBM%2C+and+Muck+Rack.+Among+the+speakers+were+two+FIU+alumni%2C+Rosanna+Fiske%2C+vice+president+of+corporate+communications+at+Wells+Fargo+and+Britt+Peemoller+senior+communications+manager+at+Microsoft+Latin+America.+A+number+of+graduate+students+from+the+Global+Strategic+Communications+master%E2%80%99s+degree+program+attended+the+conference+and+had+the+opportunity+interact+with+industry+leaders+such+as+Mark+Ragan%2C+CEO+of+Ragan+Communications%2C+Louis+Gray+from+Google+Analytics+and+Brandi+Boatner+from+IBM.+The+conference+was+a+great+opportunity+to+gain+essential+practice+in+the+field+and+network+with+fellow+practitioners.%0D%0A%0D%0A%E2%80%9CHosting+this+conference+with+Ragan+gave+local%2C+regional+and+national+communication+industry+practitioners+the+opportunity+to+network+with+their+peers+and+industry+experts+against+the+backdrop+of+a+higher+education+leader+in+FIU+that+educates+the+communication+innovators+of+tomorrow+through+undergraduate+and+graduate+programs+in+public+relations+and+global+strategic+communication%2C%E2%80%9D+said+Aileen+Izquierdo%2C+faculty+member+and+director+of+FIU%E2%80%99s+master%E2%80%99s+degree+in+global+strategic+communications.+%E2%80%9CWe+look+forward+to+future+opportunities+that+allow+us+to+engage+with+industry+leaders+and+to+bring+these+important+topics+to+our+students%2C+faculty+and+community.%E2%80%9D%0D%0A%0D%0A%3Cstrong%3ESeen+and+Heard+%E2%80%93+GSC+students+share+their+views%3C%2Fstrong%3E%0D%0A%0D%0A%E2%80%9CAs+an+FIU+graduate+student+in+Global+Strategic+Communications%2C+I+found+that+the+PR+Measurement+Conference+was+incredibly+insightful.+I+learned+about+search+engine+optimization+overviews%2C+the+importance+of+domain+authority%2C+the+power+of+backlinks%2C+and+measuring+online+media+metrics.+This+opportunity+taught+me+new+tools+and+methods+that+professionals+are+actively+using%21+This+conference+revealed+to+me+when+companies+struggle+with+analytics+there+are+tools+that+can+strengthen+organizations%E2%80%99+weaknesses+simply+by+utilizing+software+and+innovate+new+strategies.+I+enjoyed+this+event+most+of+all+because+the+speakers+were+from+different+organizations+and+agencies%2C+which+gave+me+understanding+to+their+strategy+of+measuring+metrics.+I+would+highly+recommend+this+event%21%E2%80%9D+-Jena+Randone%0D%0A%0D%0A%E2%80%9CMy+experience+with+the+PR+Conference+was+great.+The+speakers+were+very+knowledgeable%2C+and+I+personally+spoke+with+most+of+them+and+they+provided+professional+advice+that+will+positively+serve+me.+I+also+asked+most+of+them+for+their+cards%2C+which+they+gave+without+second+thought+%E2%80%93+thus+broadening+my+professional+network.+It+was+a+great+opportunity+and+I+am+very+thankful%E2%80%9D+-Andr%C3%A9s+Snitcovsky%0D%0A%0D%0A%E2%80%9CThe+PR+Measurement+Conference+exceeded+all+my+expectations+in+a+great+way.+The+content+aligned+with+what+we+are+learning+in+our+GSC+program%2C+and+it+made+me+see+PR+measurement+and+data+analysis+from+a+new+creative+and+fun+perspective.+All+that%2C+of+course%2C+without+mentioning+the+incredible+speakers+from+the+leaders+in+the+sector+like+Ragan%2C+Google%2C+Microsoft%2C+TrendKite+and+others.%E2%80%9D+-Guilia+Almeida%0D%0A%0D%0A%E2%80%9CI+thought+it+was+such+an+amazing+opportunity%2C+and+I+felt+fortunate+that+the+GSC+program+gave+us+the+chance+to+take+part+in+the+conference%21+I+loved+all+the+speeches+and+points+talked+about+during+both+days.+In+particular%2C+Brandi+Boatner+from+IBM+and+Rosanna+Fiske+from+Wells+Fargo+were+among+the+most+engaging+and+relevant+speakers%2C+as+they+discussed+important+issues+in+a+fun+and+direct+way%E2%80%9D+%C2%A0-Mayara+Maciel%0D%0A%0D%0A%5Bgallery+ids%3D%2274445%2C74446%2C74447%2C74448%2C74449%2C74450%2C74451%22%5D