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These Companies Stretched Their Brands to Make Even Bigger Bucks | The 10 Best Brand Extensions Ever (According To Me) | TIME.com
In honor of Ikea's recent foray into prefab housing, we took a look at some of the most famous brand-stretching in corporate history. Many, if not most, of these exercises fall flat on their faces, but when they pan out, brand extensions sometimes surpass their parent company’s wildest expectations. Got your own favorites? Let us know in the comments.