brucegrierson.com
Made you look! - Bruce Grierson
The familiar becomes invisible. And that’s a problem. from VANCOUVER MAGAZINE, July 2009 “Choice architecture” is suddenly a sexy idea, thanks largely to a recent book called Nudge. A nudge, as authors Richard Thaler (an economist) and Cass Sunstein (a legal scholar) explain, is a little intervention in our daily lives from the unseen hand …