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FTC Crackdown on Blogs | PowerOptions Web Log
Journalists have long been required to disclose relationships with any sponsors, as well as any endorsements or compensation they receive for their articles and reviews. The same has not been true for bloggers, until now. When the new FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising come into effect on December 1, 2009, bloggers reviewing commercial products will be held to the same standards as mass media journalists and advertisers. Any blogger who has received commercial product, including free samples, must disclose this fact. Sign up now for PowerOptions 14-day free trial The FTC has also tightened advertising regulations overall. When the new regulations come into effect, the “diet” marketing strategy of using only the best result as testimonial and hedging the rest under “results not typical” will no longer be allowed. Average or typical results must be used instead. See what the stock option experts are...