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The Age of Twitter’s Platform by @berkson0
As usual, Fred McClimans got me to thinking with this blog post in a tweet: http://twitter.com/fredmcclimans/status/218890779718975489 It's my basic operating premise that most businesses don't know what business they're in. Theodore Levitt expressed this sentiment well in his iconic Harvard Business Review paper "Marketing Myopia." So, a while back I wrote that RIM's major challenge was in not understanding what business they were in. I think the same applies to Twitter. The recent blog post by Twitter about their API and the decision by LinkedIn to discontinue their cross-posting relationship show a conflict within how Twitter views how they've grown and how they will continue to grow and generate revenue. Let's also consider exactly who are Twitter's users. To a large extent I'm not a Twitter user. I have a Twitter account, but the bulk of my interactions with Twitter are through 3rd party applications like Hootsuite and Bufferapp. There is a healthy ecosystem of third party apps