Let's Call It What It Is: Pervasive Communication by @berkson0
I don't want to talk about social media. I don't want to talk about social business. I don't want to talk about social enterprise. At least not in the context which many people seem to be using it these days. Businesses are not social. People are social. Supreme Court precedent aside, businesses are not people, at least when it comes to communication. But there is something going on that is disrupting traditional business communication. Social, or Engagement? When people talk about businesses needing to become more social, what do they really mean? I suggest they mean for them to be more attentive to the needs and actions of their ecosystem: customers, employees, partners, competitors, vendors...the list goes on. In the past this was done through surveys and focus groups, through phone calls and emails, and even the occasional note in the suggestion box. Was this social? I don't know. Was this engagement? Absolutely. It was engagement using the tools -- the media -- available at the